SaaS Dashboard

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$84,156
6.4%
Monthly recurring revenue
3,248
4.1%
Active subscribers
2.1%
0.3%
Monthly churn rate
$25.91
1.8%
Avg. revenue per user
MRR Movement
Net new MRR
+$11.2K
New business
+$10.2K
Expansion revenue
+$4.1K
Churned revenue
-$3.1K
  • New
  • Expansion
  • Churned
  • Net new MRR
Product Engagement
Daily active users
1,284
Monthly active users
2,906
Stickiness (DAU/MAU)
44%
Avg. session
18m 42s
  • Daily active users
  • Weekly active users
Cohort Retention
Cohort Customers M0 M1 M2 M3 M4 M5
Recent Subscriptions
Customer Plan Billing Status MRR
Plan Mix
$84.2K
MRR
Trial Funnel
Visitor to paid
1.9%
Trial to paid
28.4%
Unit Economics
Customer lifetime value
8.2%
$1,840
Customer acquisition cost
3.5%
$412
LTV : CAC ratio
0.4x
4.5x
CAC payback period
0.8 mo
6.2 mo
Net revenue retention
2.1%
112%
SaaS quick ratio
0.3
3.8
Churn Reasons
Churned this month
68 accounts
Lost MRR
-$3.1K